Netflix after everyone cancelled
After the 2011 price-hike backlash, Netflix had crashed 75% and the obituaries were written. What would $1,000 in August 2012 be worth today?
What you'd have today
$104,958+10396%
By Aug 28, 2026, that $1,000 would have become $104,958 — a +10396% total return.
That's +39.2% per year, compounded, across 14.1 years.
Real market prices, as of Aug 28, 2026
Year by year
| Year | Invested to date | Value | Gain |
|---|---|---|---|
| 2012 | $1,000 | $1,699 | +$699 |
| 2013 | $1,000 | $6,755 | +$5,755 |
| 2014 | $1,000 | $6,268 | +$5,268 |
| 2015 | $1,000 | $14,690 | +$13,690 |
| 2016 | $1,000 | $15,900 | +$14,900 |
| 2017 | $1,000 | $24,655 | +$23,655 |
| 2018 | $1,000 | $34,377 | +$33,377 |
| 2019 | $1,000 | $41,558 | +$40,558 |
| 2020 | $1,000 | $69,449 | +$68,449 |
| 2021 | $1,000 | $77,375 | +$76,375 |
| 2022 | $1,000 | $37,873 | +$36,873 |
| 2023 | $1,000 | $62,533 | +$61,533 |
| 2024 | $1,000 | $114,477 | +$113,477 |
| 2025 | $1,000 | $120,421 | +$119,421 |
| 2026 | $1,000 | $104,958 | +$103,958 |
Run it yourself — change the amount or date
Tip: we use the next trading day if the market was closed on your date.
Frequently asked questions
What would $1,000 invested in Netflix Inc starting 2012 be worth today?
As of Aug 28, 2026: $104,958 — a +10396% total return with dividends reinvested.
Does this calculation include dividends?
Yes. We use adjusted closing prices, which account for both stock splits and dividend reinvestment. The methodology page explains exactly how every number is computed.
Is this financial advice?
No — If Invested is for education and entertainment only. Past performance does not predict future results. Always verify with a licensed broker before real decisions.
Where does the price data come from?
Live market data from EODHD, with Yahoo Finance as a fallback. When live data isn't available we say so plainly — we never present synthetic numbers as real.
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